Wednesday, May 27, 2020

Why Omnichannel Marketing is the Key to Building Brand Identity

When it comes to reaching your customers, one channel simply doesn't cut it anymore. Consumers are researching brands through search, mobile, email, social media, in-store and a lot more, so it's necessary for you to build a marketing strategy that engages them across all platforms. Related: Visual branding for Christmas retail sales Not convinced? Here are more reasons to incorporate multiple channels, both online and off, in your marketing plan. 1. Repetition reinforces your brand message Imagine this: A consumer sees an ad for your product on Facebook. She clicks it to visit your site but doesn't make a purchase. She signs up for your emails while she's there and clicks to follow your brand on Instagram. In a few days, she gets an email inviting her to save 20% if she signs up for your text messages, so she does. Once she gets that offer via text, she makes her first purchase. As you can see, the path to a sale isn't always a straight line. If it had been, this person would have made a purchase at the first point of contact when she saw your ad. But, it took a few different messages on multiple channels to convince her to buy from you. Being where your customers are online means you drive your marketing message home. 2. Creative consistency is key You can't simply plaster your message across a dozen marketing channels; you also have to be consistent in what you communicate. That means your brand logo and tone of voice need to be the same everywhere so that consumers recognize your brand and can let that message seep in. There is one caveat: You don't want to give identical offers or promotions on all marketing channels—it dilutes their effectiveness. You need to give people a reason to sign up for your emails, subscribe to text messages and follow you on social media, so make each offer exclusive to that channel. 3. All channels should lead back to your website If you worry about confusing people with so many marketing channels, keep in mind your end goal: driving traffic back to your website so you can make a sale if you sell online. Your social media updates should include a link to the product that you're promoting. Your emails should contain one link and one call-to-action each so that customers know exactly what you want them to do. Online ads should link back to your site. The great thing about omnichannel marketing is that it's so easily tracked, both online and off. You can look at your website analytics to see which channels sent traffic to your site and step up your investment on those channels or pull back from ones that aren't getting results. Offline, you can measure redemption of text message offers or coupons you post on coupon sites by using unique offer codes that you track through your point-of-sale system. When you know what's driving traffic and sales, you can tweak your marketing plan to give even better results with channels and types of offers that are appealing to your customers. 4. It's great for new businesses Omnichannel marketing isn't just for well-established retail brands with giant marketing budgets. If you're a new business, spreading the love across marketing channels can establish a foothold for your brand identity. You may even get to know your customers better as you pay attention to how they respond to your messages on different marketing channels. Let's say you start using Instagram to market your product, which is geared toward baby boomers. You might quickly learn that not many boomers use Instagram, and branded content targeting this demographic on Facebook gets you much better engagement. 5. You can reach different customer segments You may market to different types of customers, who more than likely have different habits when it comes to interacting with brands online. The more channels you use to reach these disparate groups, the more successful you will be. You can reach Gen Z through mobile and Gen X through social media at the same time. You can help boomers find you with print or online ads. You can appeal to moms, teens and outdoor types... all through slightly different marketing strategies that don't exclude the others. The more granular you are in marketing directly to a slice of a customer segment, the more successful you will be, because they feel like you are speaking directly to them with your message. 6. You get instant results A few years ago, when print coupons were more popular, it would take you months to know whether a coupon campaign was successful or not. The same went for print advertising or TV spots. But now, digital marketing has revolutionized the way we launch, modify and analyze marketing campaigns. You can see the results of your efforts in real time. If, after a few days, your social media ad isn't moving the needle, you can easily modify the copy or the offer to see if you can improve results. Mobile coupons are great for instant analysis, too. Your mobile marketing dashboard will inform you how many redemptions a given offer has had. You can use that data to decide whether you want to offer something similar in the future or test out a different offer. The instantaneous benefit applies to connecting with customers in real time, too. If someone has a question about your brand, they can ask it on your Facebook page's Messenger. You (or your handy chatbot) can answer the question immediately, delighting the customer with your prompt response. 7. You can build loyalty One of the best ways to boost your business is by creating a loyalty program that encourages customers to shop with you more to earn points they can use on free products or get personalized discounts. Omnichannel marketing works well with loyalty programs: Shoppers can sign up in seconds at the point-of-sale using their mobile wallet, get offers via push notifications or email, and check their balance online or on their phones. Key takeaway Marketing has certainly changed over the years. The key is rolling with those changes and diversifying where you try to connect with your audience. With so many wonderful channels to do so, you can customize your approach to maximize results. Want to learn more about the power of consistent brand marketing? Download our free 32-page report, chock full of stats & great insights.

Monday, May 18, 2020

Our Social And Private Values Impact Our Lives - 1479 Words

Welcome to planet Earth, here on earth things are very differently than they are on Procyon A and B. Values and attitudes are what guide our day to day decisions on every aspect of our lives. It is very important to understand how our social and private values impact our everyday lives. I am going to tell you how we manage to stay organized here on earth. Some time ago, a man named Shalom H Schwartz came up with a theory on human values which became known as The Schwartz Theory. The Schwartz Theory is something which explains how us humans experience every day in our lives. This theory proposes various human types made up of what he called â€Å"Bipolar Dimension† which is then split up into 4 categories however, I will only mention the First and Second Bipolar Dimension below for now as they are most relatable ones. The â€Å"First Bipolar Dimension† includes â€Å"Self-Enhancement†, which is the pursuit of one’s own interests and relative success as the motivation that makes us humans feel good about ourselves. It is like a daily competition with ourselves and if that goal isn’t achieved it tends to create in us feeling of a personal failure. Another category included in the first dimension is called â€Å"Self-Transcendence† and it is measured by how far we come in our spiritual journey transcending our physical needs. We humans, must sometimes take time to ourselves thought the day to put our mind and body in a calm state. We sometimes do this using variousShow MoreRelatedTechnology and the Concept of Privacy1704 Words   |  7 Pagesconcept privacy, impact of technology on the private lives of people, influence of technology on processing, storing and accessing private information and proposed solutions to these issues. The state of privacy is the prevalent concern in the modern societies, given that the socio-economic activities are now could be translated into digital data. The explosion of social media and online marketing and business gave rise to the issue of information privacy. Some might argue that our privacy is diedRead MoreSocial Networking Media and Using Proper Online Ettiquette877 Words   |  4 PagesPublic and private information/ they are responsible for educating users to properly conduct themselves to protect the way individuals are viewed and perceived online. This way the corporation can better protect the individual member, regulating positive and negative impacts to individual character online, while still marketing and extracting private information for future corporate uses, yet to be determined. Better explanations are also needed to explain the basic information needed to guide peopleRead MoreImpact of Private Channels1572 Words   |  7 PagesIMPACT OF PRIVATE CHANNELS ON PAKISTANI CULTURE Introduction: Media has occupied a major place in our daily lives by providing substance from our identities, put up meaning and organizes our survival. Individuals adapt their use of mass media to their own particular needs. Broadly speaking, we can say that people use the media in four ways: enjoyment, companionship, surveillance, and interpretation. Today media service is an anxious system of modern society. Electronic media, mainly televisionRead MoreAnthony Bugg Levine : A Global Leader World Economic Forum1741 Words   |  7 Pagesfinance fund, Board Member of Global Impact Investing Network and Adjunct Associate Professor at Columbia Business School. He lives at Greater New York Area and he studied at Princeton University as MPA in Economic Development and at Yale as BA for Political Science and International relations. He has an award as Young Global Leader World Economic Forum last March 2014. He is into social entrepreneurship, microfinance, fund raising, emerging market, philanthropy, social enterprise and economic developmentRead MoreRenova Case Study1692 Words   |  7 Pagesto 50% in the next 10 years * decrease in 15% the environmental impact, in the next 10 years * Focus on innovation: launch 15 new product categories in each line of production in the next 10 years Critical success factors: * Attract new costumers * Increase competitiveness by innovating and corresponding to the new environmental and design trends * Develop new technologies to decrease environmental impact * Invest in research and development Financial: decrease the dependencyRead MoreMost Industries Today Have Already Realized The Necessity1724 Words   |  7 Pagesdevelopment and concern for disadvantaged groups in the society. In India, there is a growing realization that business cannot succeed in isolation and social progress is necessary for sustainable growth. Today, India has made remarkable economic and industrial progress across several sectors, with an average GDP growth rate of around 7 percent. At present, we live in an age of exceptional prosperity, but also appalling inequality around the world. As per India Human Development Survey (IHDS), India is theRead MoreMarket Analysis : Saudi Arabia1700 Words   |  7 Pagesconsumers and several global enterprises. Saudi society is often described as young, dynamic and affluent which often cause rapid growth in several sectors. It has the world s 19th largest economy and the region s highest influx of FDI. Public-private partnerships are not uncommon in the Kingdom which allows many avenues for venture capital funding. Furthermore, public expenditures on education is around 5.8 percent of the country s GDP which is the highest among the Middle Eastern countries.Read MoreCybercrime : While Surfing The Internet1389 Words   |  6 Pagespeople s privacy. Unlike any generation that came befo re us, we live in a time where technology plays a significant role in our daily lives. Even to a point that we can t do much without it. We rely on our phones, computers, and the GPS in our cars to go on about our day. It came into my concern how vulnerable we are. We are constantly sharing information like our past history, current identity, bank account information and even our location in return for different services that are provided onRead MoreMarket Analysis : Saudi Arabia1700 Words   |  7 Pagesconsumers and several global enterprises. Saudi society is often described as young, dynamic and affluent which often cause rapid growth in several sectors. It has the world s 19th largest economy and the region s highest influx of FDI. Public-private partnerships are not uncommon in the Kingdom which allows many avenues for venture capital funding. Furthermore, public expenditures on education is around 5.8 percent of the country s GDP which is the highest among the Middle Easter n countries.Read MoreThe Art Of Travel By Alain De Botton s Picnic At Hanging Rock 1459 Words   |  6 Pages‘The Art of Travel’ reflects on the impact of different landscapes that lead to the ultimate search for happiness while questioning the psychological effect of this pursuit. Peter Weir’s ‘Picnic at Hanging Rock’ is based on the disappearance of three school girls in a mysterious manner, leaving the audience questioning human behaviour in relation to the environment they are in. As the stories progress, self discovery leads to the questioning of identities and values upheld,both by society and within

Saturday, May 16, 2020

Assignment 5 Price Essay - 1854 Words

RELS 160/Assignment 5 Name: Jordan C. Price Assignment 5: Based on your reading in Ch 9 in Kessler, the posted readings Morality Without Religion and Universality of Moral Law, the Socrates St. Augustine power point, pgs. 24-39 in Nye, and the Popular Culture power point. In all cases, support your answer by stating your reasoning. Be specific, provide detail, and use examples where appropriate in order to demonstrate your understanding of the material. IMPORTANT: Use your own words rather than those of the author. Merely quoting or paraphrasing the textbook does not demonstrate to me your understanding of the material, which is what you are being graded on. 1. In your own words, explain Confucian Virtue theory. Be sure to use†¦show more content†¦Weak moral character, otherwise known as someone who does not put others before himself and lives without morality in situations, lacks two particular traits. These traits are moral vision, which would allow people to see the ethical dilemmas that our actions present and strength of will, which would allow an individual to act the way he chooses rather than what he inherently wants. This is deciding to become a certain person and sticking to it. St. Augustine saw doing the wrong things causes us to develop certain traits. These two traits are ignorance, which is defending what is wrong, and difficulty, which would lead to a loss of control in your life by being controlled by negative motives. There are many parallels between both of these viewpoints. Both of these individuals saw the reasons for why to do the right thing as something that is important for the greater good of humanity. Both of these individuals use the number 2 in their theories (2 traits people lack and 2 traits people develop). They both see moral action as something that an individual has to decide to practice rather than it being inherent. Both individuals saw that the human had to control oneself by doing the right thing and avoiding what the internal needs are. Both saw that doing the wrong things led to harm upon the person in action and that these actions would cause an individualShow MoreRelatedMicroeconomics ( Short Written Response ) Essay1358 Words   |  6 PagesSOUTHERN CROSS UNIVERSITY ASSIGNMENT COVER SHEET For use with online submission of assignments Please complete all of the following details and then make this sheet the first page of each file of your assignment – do not send it as a separate document. Your assignments must be submitted as either Word documents, text documents with .rtf extension or as .pdf documents. If you wish to submit in any other file format please discuss this with your lecturer well before the assignment submission date. StudentRead MoreEco 550687 Words   |  3 PagesWeek 6 Assignment 2 Submission Click the link above to submit your assignment. Students, please view the Submit a Clickable Rubric Assignment in the Student Center. Instructors, training on how to grade is within the Instructor Center. Assignment 2: Operations Decision Due Week 6 and worth 300 points Using the regression results and the other computations from Assignment 1, determine the market structure in which the low-calorie frozen, microwavable food company operates. Use the InternetRead MoreFin 534 Week 9 Assignment 1 - Financial Research Report1624 Words   |  7 PagesFIN 534 Week 9 Assignment 1 - Financial Research Report Purchase here http://chosecourses.com/FIN%20534/fin-534-week-9-assignment-1-financial-research-report Product Description Imagine that you are a financial manager researching investments for your client that align with its investment goals. Use the Internet or the Strayer Library to research any U.S. publicly traded company that you may consider as an investment opportunity for your client. (Note: Please ensure that you areRead MoreAssignment 3: Supply, Demand, Government in the Markets1517 Words   |  7 PagesStudy Aide and TIPS for Module 1-Written Assignment 3 Rubric for grading: M1-Assignment  3 Grading Criteria | Maximum Points | Points Earned | Correctly constructed the supply and demand graph. It is recommended that you use the EXCEL study aide I posted to do this. | 12 | 12 | Answered questions 2-5 correctly, 15 points each. | 60 | 60 | Answered question 6 correctly. | 8 | 8 | Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representationRead MoreContribution Margin Income Statement945 Words   |  4 PagesExcel Assignment #2 Preparing a Contribution Margin Income Statement and Operating Leverage Summer 2013 1. Assume that a company is budgeting to sell 2,500 units of a product at a selling price per unit of $32. The variable cost per unit is $26 and total fixed costs are $5,000. REQUIRED Prepare a contribution margin income statement and calculate operating leverage. 2. Suppose the company is unsure exactly how many units they will sell. As such, their marketing department has providedRead MoreMarketing on Ford Fiesta1529 Words   |  7 Pagesof Business Administration (MBA) Module: Marketing Assignment: 1/2 Author: Christian Gondek 1st Academic Semester 2010/2011 Essen, 21.01.2011 Executive Summary - Part I The Ford Motor Company (FMC) is one of the biggest and most successful automotive manufacturers in the world based on a long tradition of automotive development. Since 1931, the plant in Cologne has produced more than forty million vehicles. The focus of this assignment is to analyse the latest version of the product FordRead MoreEssay on Homework: Zero Coupon Bond1503 Words   |  7 PagesE4721 Professor Dastidar Assignment #1 Question 1 Consider the following data. 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In this assignment, you will again examine data from a fruit and vegetable marketRead MoreEssay about Calculate Convexity658 Words   |  3 Pagespaper was done as an assignment in fulfillment of the requirements for: Southern New Hampshire University’s FIN 645 Analytical Tools in Portfolio 14TW3 Running Head: Calculate Convexity 3-2 Assignment Using an Excel spreadsheet, calculate the convexity for the two bonds you selected for the Module Two Assignment. Conduct an analysis of their duration and convexity and expound on the difference between the two concepts. Since I did not choose two bonds in Module Two Assignment, I considered the followingRead MoreSupply Chain Negotiation Essay1717 Words   |  7 PagesAssignment Sheet for Case Study: Negotiation - Porto This case is written by the authors of your textbook, Purchasing and Supply Chain Management, but may have been edited for our use in this course. This is a TEAM assignment. Read and discuss this mini-case and answer the 5 questions at the end of the case. In this manner, you will develop a negotiation plan for the buyer. The very best way to approach this team case is to work on all aspects (each question) of this case together. If you

Wednesday, May 6, 2020

Consent Is A Vital Part Of Human Socialization - 1593 Words

Consent. It is a vital part of human socialization. It means one’s voice, choice, agreement, and participation. Consent is a concept that some just do not understand. It is tremendously important when engaging in multiple affairs like intimacy, business agreements, legal contracts, etc. But consent could also translate to small activities like attending a party, making a drink for someone else, or agreeing on a film to watch. There are also some crimes that people consent to taking part in. In the eyes of the law, these crimes are considered â€Å"victimless† because the would-be victim consented to the crime. (Dempsey, 2013) There are two sides to every jail cell, meaning that the question â€Å"Does victimless crime exist?† has contrary answers depending on who’s answering. This paper’s assertion is in support of the present factor of victimhood for an act to be considered a crime. In Crime and Morality by Hans Boutellier, it is explained that â€Å"[Bedau (1974)] wonders whether there really is such a thing as victimless crime. ‘If there are crimes which are truly victimless, for what reason did they become criminal in the first place?’ (p.57) †¦ The fact that there is agreement does not necessarily exclude the possibility of victimhood.† (2000, pg. 57) Thus, if there is no victim, there is no crime, rendering some â€Å"victimless crimes† fallacious. Although, there are some â€Å"victimless crimes† that are indeed crimes because they do have a victim, also rendering the term â€Å"victimless crime†Show MoreRelatedThe For Colored Girls Who Have Considered Suicide / When The Rainbow Is Enuf1394 Words   |  6 Pagesin this poem allows the woman to have agency over her body, and address the concerning ways in which women are socialized; however, this gaze is problematic in the way that is treats men. 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Basically, Mead is saying that sex roles and behavior vary from culture to culture (Angus 2016). As a result, gender is developed primarily by socialization or based on one’s cultural environment (Angus 2016). Upon observing three different cultures, Mead was able to come to a conclusion thatRead MoreJuvenile Recidivism3788 Words   |  16 Pagescourt involvement for serious delinquent activities† (p. 219). With all the studies that were done, from African-American, to single parents, it was shown that when a child lives in a step family, they can still do well. The reason for this is socialization theory proves that it is an environment that the child can still grow in a healthy manner. The child is having its needs met in a naturing manner (Mullins, 2010, p. 13). Also if the parents aren’t married when the child is born, there are no effectsRead MoreQueer Representation Of All Ages Media Essay2163 Words   |  9 PagesThis perception of the sissy character as a homosexual is absolutely vital in understanding the tumultuous portrayal of the queer identity. It exemplifies the medias one dimensional portrayal of queer people as the â€Å"other†, something unnatural, something to ridicule (a 1920s silent film dialogue card refers to a sissy character as â€Å"one of Nature s mistakes†). It shows the immense power media has as both an agent of socialization and a reflection of society. The sissy stock character provided anRead MoreMoral Development During Adolescence Essay8689 Words   |  35 Pagesthe pooled data was used for the quantitative part of the research. While for the qualitative study a sample of 20 adolescents (10 boys and 10 girls) who were high-school students (in grade 10 and 11) from 12 to 18 years of age from Gebeni High School in Swaziland was used. The researcher aimed to investigate the extent of determinants of moral development in curbing adolescents’ moral decay and to make recommendations on the development of socialization structures to curb adolescents’ moral decayRead MoreReflection on Workbased Learning3141 Words   |  13 Pagesinto the professional development of a practitioner. 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This study arises from the need to manage the HR of the company more effectively. The rapid

Impact Of Tourism On The Tourism Industry - 922 Words

We now live in an age penetrated with revolution, cooperation and competition. With the dramatic development of the global economy and industrialization, there has been a dramatic increase in travel over the last few decades. Ashworth, G. Page, S.J. argue as if it is a general truth that â€Å"the tourism industry clearly needs the varied, flexible and accessible tourism product that cities provide: it is by no means so clear that cities need tourism† (Urban Tourism Research: Recent progress and current paradoxes, Tourism Management, Vol. 32, pp 1-15.). This essay, supports part of the quote, which claims that it is necessary for contemporary cities to offer several types of tourism products for the tourism industry which could be easily reached to the tourists. However, it is doubtful that the tourism modern-day cities do not need the tourism industry. The structure of the paper is as follows. This essay is written from two aspects. In the first place, explaining the reason why I think variable city tourism products are needed. (The following parts would explain the relevant theory, opinion and then exemplification). In the second place, pointing out the fact that some cities do need the tourism industry to boost their economy. These two parts are independent to each other. 2. The relationship between the tourism industry and tourism products 2.1 What is a tourism product? Mason (2000) and Poerwanto (1998) have made the formulation of the components of tourism product,Show MoreRelatedTourism Industry And Its Impact On Tourism1318 Words   |  6 PagesIn the pacific, the tourism industry has been growing rapidly in size and in investment lately and shows no sign of slowing down. However, the newer tactics and ways to generate profit for the tourism industry today have impacted the land, environment, and culture of the area being exposed to tourism (Taylor Francis, 325-327). One of the more debatable areas happens to be in the Pacific, where a lot of small islands and enticing places to visit lie. According to the United Nations Environment ProgrammeRead MoreImpact Of Tourism On The Tourism Industry996 Words   |  4 PagesIntroduction 1.1 Authorisation This report is authorised by Introduction to Tourism, Leisure and Event management course coordinator Aaron Tham. 1.2 Purpose The purpose of this report is to discuss transport to further understand its vital importance within the tourism industry 1.3 Scope The report will focus on the transport industry sector in relation to the tourism industry. It will discuss the transport industries structure and basic function in relation to its size and scale within AustraliaRead MoreImpact Of Tourism On The Tourism Industry875 Words   |  4 Pagesas if it is a general truth that â€Å"the tourism industry clearly needs the varied, flexible and accessible tourism product that cities provide: it is by no means so clear that cities need tourism† (Urban Tourism Research: Recent progress and current paradoxes, Tourism Management, Vol. 32, pp 1-15.). This essay, supports part of the quote, which claims that it is necessary for contemporary cities to offer several types of tourism products for the tourism industry which could be easily reached to theRead MoreThe Impact Of Tourism On The Tourism Industry Worldwide1270 Words   |  6 PagesResponsible tourism/travel is about making better places for people to live in and better places for peop le to visit. It also means that you travel lightly, with a small carbon footprint, respecting people and places, while making a positive contribution where possible. Ecotourism is one of the fastest growing sectors of the tourism industry worldwide. It has spawned voluntourism, wildlife tourism and geotourism (tourism to areas of geological interest.) There’s also a growing interest in ‘sustainableRead MoreThe Impact Of Tourism On The Hospitality Industry1534 Words   |  7 PagesINTRODUCTION Tourism is defined by the activities of persons identified as visitors. A visitor is not only someone who is travelling for leisure. A visitor is also someone who is making a visit for less than a year to a main destination outside his/her usual environment for any main purpose including holidays, leisure and recreation, business, health, education or other purposes†¦ (http://www2.unwto.org/) The hospitality industry includes enterprises that provide accommodation, meals and drinks inRead MoreImpact Of Globalization On Tourism Industry1680 Words   |  7 PagesIntroduction Tourism can be defined as the travel from one place to another with the motive of recreation, refreshment, pleasure or business. Thus, tourism can be referring as a service industry with tangible and intangible factors. Throughout the decades, tourism has encountered proceeded with development and extending diversification to end up noticeably one of the quickest developing financial. It is most noteworthy income generator in the greater part of the nations. Be that as it may, alongsideRead MoreThe Impact Of Cruise Ships On The Tourism Industry Essay2116 Words   |  9 Pagesthe cruise industry is being forced to shut down. Within weeks, thousands of photos and stories emerge of people who are starving, homeless, and unemployed. That would be the reality if such a tragic event were to happen. Today, the cruise ship industry is the fastest growing sector within the tourism market (Hunt, 2011). With such growth comes major economic impacts. These impacts are not only prominent in the United States, but across the globe. In 2014 alone, the cruise ship industry had an impactRead More Impact of Law Changes on Tourism Industry Essay1658 Words   |  7 PagesThis essay will discuss how recent changes in the law may impact the tourism industry, as it is extremely vulnerable when it comes to these emendations in regulations and that is why politics contributes to these impacts. Governments introduce different laws and regulations which every individual and business must follow or adapt to, organisations often have to change the way they operate due new policies, and these alterations cost a lot of capital and if they fail to follow the rules, organisationsRead MoreThe Size and Economic Impact of the Hospitality and Tourism Industry3276 Words   |  14 PagesThe Size and Economic Impact of the Hospitality and Tourism industry: Tourism is a massive industry in New Zealand. It has a major consequence on the rest of the economy from the employment it provides to a major percentage of the workforce (9.6% of the total workforce in New Zealand), thereby contributing to the Gross Domestic Product (GDP). The tourism growth in New Zealand is the outcome of the numerous of options that the hospitality industry offer visitors from all over the world. Some ofRead MoreAid For Airline And Its Impact On The Tourism Industry1473 Words   |  6 PagesAid for Airline? Qantas airlines are an iconic Australian business, which has heavily shaped the tourism industry. However in the 2013-14 financial year, (Qantas, 2014, pg.1) due to falls in revenue, growing competition and high expenses the airline reported a 2.8 billion dollar loss. (Mccrann, 2014) It was then that the company felt it required government support to assist them in getting back on their feet. Commonly referred to as a â€Å"bailout† and in this case more specifically a â€Å"debt guarantee†

An Overview Of The Emirates Airline Commerce Essay Example For Students

An Overview Of The Emirates Airline Commerce Essay Emirates Airline is one of the major air hoses in the Middle East. It is a subordinate of The Emirates Group. The Emirates Story ( 2010 ) , states that Emirates had started the air concern with merely two aircraft-Boeing 737 and Airbus 300 B4 and had flown its first path out of Dubai on 25th October 1985. Now with a fleet of 137 aircrafts, Emirates Airlines fly to over 100 finishs in 60 states around the universe and almostA 700 Emirates flights depart from Dubai each hebdomad on their manner to finishs onA six continents. Annually the enlargement of Emirates has neer been lower than 20 % and the air hose has recorded an one-year net income in every twelvemonth since its 3rd in operation ( The Emirates Story, 2010 ) . From Emirates web site, the Emirates Group ( 2010 ) , Sky-Cargo division is the freight division of Emirates air hoses which under take their lading activities and provides inclusive lading solutions to more than 100 finishs in over 60 states on six continents. Harmoniz ing to The Emirates Group ( 2010 ) , in 2008, Emirates Sky-Cargo stimulated its operations into the 43,600 square meters state-of-the-art Cargo Mega Terminal and annually it can treat 1.2 million metric tons of lading. In 2001, Emirates announced the largest valued at $ 15 billion order in air power history which confirmed its hereafter growing in Airline industry. It was reeling 58 new aircraft, a mix of Airbus and Boeing for its quickly turning fleet. Now Emirates is turning quickly and carried a batch more riders than earlier. The Emirates Story ( 2010 ) besides shows that in 2007/2008, Emirates carried 21.2 million riders andA carried 1.3 million metric tons of lading which indicates that Emirates is one of the fastest turning air hoses in the air hose concern. Outline1 1.2 Leadership and direction functions of Emirate Airline:2 2.0 Concept of Management, Leadership and Motivation3 2.1 Management Theories:4 2.1 Leadership theories:5 2.2 Motivation theories:6 3.0 Cultural diverseness7 3.1 Pull offing culturally diverse work force of Emirates Airlines:8 3.2 Pull offing culturally diverse clients of Emirates Airlines:9 4.0 Effective Management, Leadership and Motivation across civilization:10 4.1 Impact of Emirates Airlines Motivation, Management and leading Manners11 5.0 Recommendation and decision: 1.2 Leadership and direction functions of Emirate Airline: Leadership and direction which are seen really otherwise by diverse group of people. Some persons see these footings as equivalent word, while others approach them as extreme antonyms ; so utmost, in fact, that they would reason that at the same clip a good director and a good leader can non be the same individual. Still other people reside someplace in the center. But the fact is these two footings are frequently interchanged. Pascale, R. ( 1990 ) defined Leadership as the sculpture of making an environment and act uponing people to follow a chosen way volitionally. It requires a clear vision and usher followings along a way that realizes the vision.In1980, the president of American association defined ( cited by Patrick J, M. et Al, 2000 ) that direction is acquiring things through other people. Patrick J, M et Al ( 2000 ) pointed that the current definition of direction is working with and through other people to carry through the aims of both the administration and its member. Ma nagement organises, controls or directs people or resources in a group, these are done harmonizing to morality that have already been established. Management and leading, both are necessary to do squads and organisations successful. Just like the right or left wing of an aeroplane s flight. Without leading and direction concern can non achieve its organizational ends. Emirates leading and direction procedure play an of import function for the go oning success of Emirates Airlines. Sheik Ahmed Bin Saeed Al-Maktoum, Chairman and Chief Executive of Emirates Airline who is extremely talented and under his leading, Emirates has grown from a local air hose runing three finishs has become a extremely praised international air hose and fastest-growing international bearer which operates more than 100 locations in over 60 states ( The Emirates Story, 2010 ) . Now Emirates is one of the largest air hoses in Middle East. No uncertainty that their gifted leaders play a critical function but this has been made possible through their first-class direction techniques, quality client service and extremely skilled diverse work force. Chairman and Chief Executive of Emirates Airline alongside with other leaders have been capable to demo their natural ability that they can take the company economically and efficaciously ( The Emirates Group: Leadership, 2010 ) . Leaderships of Emirates are ever responsible, being really grown up, handling people every bit, being honest, working hard, prioritizing and planning, linking their staff in their thought and particularly in pull offing alteration. The direction and leading squads know how to do the air hose concern attractive to clients and how to look up to those who are worthy of congratulations for doing the company successful. 2.0 Concept of Management, Leadership and Motivation Management, leading and motive play an of import function for the success of company. Emirate Airline like any other organisation or company demands effectual leading and first-class direction to direct their staffs to acquire the accomplishment of specific aims. 2.1 Management Theories: The alone behavioral form adopted by a leader to actuate and act upon the behavior of subsidiaries, is called Management theories. It is an on-going procedure which helps to acquire something through people or to utilize resources to bring forth net income. Management can make a status and by the appropriate deduction of this status, organisation can accomplish their ends. Chiefly there are three different types of direction manners ; bureaucratic direction manner, participative direction manner and strategic direction manner. Emirates Airline is seeking to be competitory and marketable by utilizing different direction manners. The direction manner of Emirates typifies a combination of participatory and strategic direction. Lamb ( 1984 ) pointed Strategic direction is an on-going procedure that evaluates and controls the concern and the industries in which the company is involved ; assesses its rivals and sets ends and schemes to run into all bing and possible rivals. The company s strategic apex trades with planning and developing enterprises on behalf of proprietors, linking proper usage of resources to increase the public presentation of company in their external environments. Emirates use strategic direction manner to set up the mission of company, vision and aims, initial policies and programs, frequently in footings of undertakings and plans. All these are designed to accomplish a competitory advantage in the travel market. Participative direction is the direction manner where determinations are consulted with the subsidiaries, by their director, before execution. This direction manner helps to make good relation between director and employee.Participative direction is like democratic direction which allows employee to take strong determination devising function. After set uping this direction, company will acquire more net income and can cut down its cost. The direction of Emirates involves their employees and other stakeholders to take portion in doing determinations. Emirate encouraged their employee to give their ain thoughts to place and acquire organizational-goals, to work out job and other determinations that can straight impact the company. The direction of Emirates take determination in audience with their subsidiaries 2.1 Leadership theories: Leadership means holding an ability and desire to animate and act upon others. From trait theory, leaders are born with prima leading qualities and besides inherit positive qualities and personality that make them to be leader. When person has five traits such as honestness, animating, advanced, competent, intelligent, he will be a good leader. The spirited advantage and place of Emirates can be endorsed by their leaders. Behavioural position of leading holds that anybody who demonstrates the appropriate behavior can be an effectual leader. Leaderships are made by larning appropriate behaviors and non trait. The cardinal part of the behavioral position was the designation of effectual direction systems working inside an administration. The eventuality or situational theoretical account of leading emphasise on the nature of the circumstance. Emirates Airline s leading do non hold one peculiar leading manner and the leaders of Emirates are able to integrate forbearance every bit good as the will to achieve via media with the ability to move quickly and resolutely. The leaders of Emirates are democratic and the leading composes the ability and accomplishments to actuate and act upon the activities and the ideas of people or subsidiaries. Their leaders make a societal influence which encourages staff to accomplish common end. 2.2 Motivation theories: Motivation was ab initio came from the Latin word movere . Movere means to travel. Motivation is a procedure which influences people to make. Harmonizing to Campbell A ; Pritchard ( 1976 ) Motivation has to make with a set of independent or dependent variable relationships that explain the way, amplitude and continuity of an person s behavior, keeping changeless the effects of amplitude, accomplishment and apprehension of the undertaking and the restraints runing in the environment . There are different types of theory such as Maslow s Hierarchy of Needs theory, Alderfer s Existence-Relatedness-Growth theory and Herzberg s Motivator-Hygiene theory. These theories are revealed to actuate people that help the leader of a company to actuate his employee. Maslow motive theory is one of them which are most popular theory of human motive. Harmonizing to Maslow s Hierarchy of Needs ( 2002-2010 ) psychologist Abraham Maslow developed a motive theory, in this theory basic and low-level demands such as physiological demands and safety have to be satisfied before higher-level demands such as self- realization are pursued. Maslow motive theory covers all basic demands of an person and it would delight them. Maslow theory is based on five degrees of demands ; these are from bottom to top- physiological demands, safety demands, societal demands, esteem demands and self-actualization. The lower degree such as physiological and safety demands has been met by employee so higher degree needs become of import. Emirates Airline motivates their employee strongly. For this ground tonss of diverse people are interested to work with Emirates group. They offer a figure of employee wagess, acknowledgment, inducement and public presentation programmes, all designed to promote the best from persons who chose to construct their callings with Emirate Airline ( About Emirates Group: Our People,2010 ) . Well trained and skilled employees are the key for the success of a company. So Emi rates provide vocational preparation and development to guarantee their people are able to make their occupation good. The Emirates Group Carriers Centre, FAQ s ( 2010 ) stated that high acting Cabin Crew have been able to achieve the place of Flight Purser within five old ages and many have besides become trainers in cabin service. Invaded By Immigrants EssayOrganizing and directing involves employee of company and resources like finance, stuffs and clip. Organising is a manner in which work is done. An effectual direction ever organises and direct that employees are engaged in working on public presentation to run into program and end of company. It besides involves actuating staff because actuating employee is the manner to the determined hard work which is needed for efficient public presentation. Organizational relationship is of import for effectual direction. Companies are concern about cultural diverseness because about every administration operates different types of people from different cultural group or multicultural that means company operates diverse clients and diverse employees. An effectual direction ever concentrate on client satisfaction because clients are the chief component for their concern, without client concern can non be. If the direction focal point on diverse employees in their administration and give them equal chance they can acquire the thought how to cover with diverse clients which is good for planetary concern. Controling is the manner of monitoring and modifiable public presentation to guarantee that it conforms to the programs and the ends of the company and involves taking the proper disciplinary act to do certain that what is truly phenomenon or go oning is in conformity with the outlooks of be aftering procedure. Effective direction is non merely selected harmonizing to the civilization of concern but besides with the environment of work force. Management manner run by a leader, so effectual leading is indispensable to make effectual direction. Management is non possible without a suited leader. Harmonizing to Fullan M. ( 2001 ) , effectual leading has to hold a clear making-a-difference sense of intent, conveying into drama schemes that assemble many people to work out jobs, be held responsible by deliberate and arguable indexs of success and be finally assessed by the sum to which it awakens people s basic committedness which is none other than the mobilizing of everyone s sense of moral intent. Effective leader has to hold clear thought how to cover with diverse people ; he is democratic and encourages his employees in determination devising procedure which help him to do relation with his employee, more concerned with pass oning vision and besides win by actuating, promoting, exciting and linking their employees. A good leader knows how to actuate his employee who comes from different cultural background. In an administration people have the right equipment, right cognition, accomplishments and abilities and the right type of organizational model. But even after that they need something which drives them willing to make the work for the success of company or administration. Harmonizing to Peters and Waterman ( 1982 ) pointed that direction should be dedicated to the motive of its human resources and successful companies emphasis schemes which empower employees and give them control of their work and their work environment. Jacson, T. ( 1995 ) said that work motive can be accredited to the nature of individual demands and to the allotment by directors of work related results perceived by employees as both valid and relevant. 4.1 Impact of Emirates Airlines Motivation, Management and leading Manners Today Emirates air hose has gain competitory place and acquiring market topographic point by their effectual direction and leading. The leading of emirates air hoses are based on the leading manner of household. Emirates airlines leading analysis ( 2009 ) , found that Emirates leading manner are democratic which means their direction promote other members to link themselves and other members of the pudding stone particularly the stockholders are engage to take the concluding determination. Leaderships of Emirates are actuating employees ; motive is their manner to animate their employees to make volitionally which help the company to acquire fantastic success in airlines market. Under different state of affairss, single will react otherwise. Now Emirates have been runing flights in different metropoliss all over the universe and corporate program gives importance with the diverseness of their stakeholders, specifically with their clients. They are besides dedicated with the diverseness of their clients and their direction attack are diverse which involves that the clients and communities of Emirates obtain fantastic service and their fervent and committed staff and employees provide really good service to their clients. Harmonizing to Emirates air hoses leading analysis ( 2009 ) , the present move of Emirates Airliners is to put itself as an air hose industry leader with a focal point scheme in the air hose industry. Emirates Airlines purposes to spread out their concern to make more clients which will enable them to be more profitable. Their direction are client focal point, they know that if they involves immense sum of money they will acquire fantastic net income and by this Emirates can derive a competitory place in air market. Change direction are really of import because it allow the company to set with the stable alterations in the worldwide market. Emirates leader have declared a major misshapen in the company. Their alteration is to develop their air hose services and by agencies of more enhanced information engineering system. These engineerings have led to a encouragement within the community of the air hose industry which allow them to hold more employees from different states. The cardinal elements of go oning concern success of Emirates are non merely their direction but besides their employment of high quality multi-cultural squad who come more than 160 nationalities ( Cultural diverseness: Emirates Group, 2010 ) . Emirates Group ( 2010 ) , article provinces that Emirates effectual direction and talented leaders help employees to go one of the universe s best airhostess winning more than 400 awards which help them to acknowledge a name for high quality in air power and travel industry. H H Sheikh Ahmed bin Saeed Al Maktoum, Executive Chairman of Emirates, he thinks that sponsorship is cardinal in the air hose s selling scheme and it is one of the best ways to integrate with riders or clients which allows Emirates to portion and back up their client or clients involvements and to construct a personal relationship with their clients. Rick Helliwell, frailty president enlisting of Emirates ( sponsorship, About Emirates Group, 2010 ) pointed that the wide scope of world-wide sponsorships that the air hose supports parallels the diverseness of the work force on the air hose and in Emirates as there are a immense sum of diverse employee who comes from 140 nationalities working together and their high public presentation squad viing internationally are able to supply the client superior services and best merchandises. Now it can be said that Emirates direction and leading make an impact for them to go one of the universe s fastest turning air hoses. 5.0 Recommendation and decision: It can be said that in competitory and world-wide recognized air hose market, Emirates Airline has been capable to hold a competitory and well-known place by its effectual direction and leading in Dubai and planetary recognized air hose industry. It is recommended that the diverse employee of Emirates must be able to give superior service to their clients, because their effectual leading have been able to convey together a group of people with diverse background which is a powerful squad and a beginning of strength. To supply superior services to their clients, they have recruited talented and superior people from different states or different cultural group or different civilization. It is besides recommended that their direction must make more in working with diverse people. The leading should supply new thoughts which are good for the company and every clip the company upgrade their service bringing to supply figure one services to their client. Emirates need to authorise its employees to acquire net income and competitory place in competitory planetary concern market. To heighten the satisfaction of employees, the leading can take to direct some of their staff on uninterrupted professional preparation which will expose them to new thought, better motivated and will besides assist to do good relation among employee and leader. It is recommended that the strategic direction of Emirates Airlines give significance with the diverseness of their stakeholders, particularly with their clients, because the variegation direction systems provide first-class services and merchandises to their clients by their trained, ardent and enthusiastic staffs and employees. The strategic direction should make more to steer Emirates from the motive theory and challenges and chances which appear in the market environment as they have done in the latest of the 2000s if they are to construct on their successes.

Tuesday, May 5, 2020

Secure Planning Assignment - Free Sample & Example

Question: Due to the changing environment and external triggers, contingency planning is necessary. What qualities make a future issue a trigger? Consider you are on the strategic planning team for a soft drink company. Here is your companys future trigger: merger of our two major competitors next year. Formulate the three-part trigger/contingency pair. Discuss the three guidelines that good contingency plans should follow. Answer: The current business environment is driven by uncertainties in the market. Therefore, it is important that the organizations should have the contingency plan in place. The contingency plan of organizations should focus on the internal as well as the external factors. The internal factor arises or exists within the company and the organization can make efforts to have effective contingency planning in place for the internal factors. However, it is always difficult to formulate the contingency plan for the external factors. The external factors would include the market and industry factors like competitors performance, economic conditions, etc. Therefore, it would be correct to say that it is the combination of the internal and the external factors that make a future issue a trigger. The three part trigger/ contingency pair for the scenario of merger between two soft drinks companies can be discussed as: Trigger 1: Valuation of the company Before any merger and acquisition, it is important that the third party should do valuation of the company. The valuation from the third party would help the organizations to get a true value of their firms (Mahmoodi, 2013). Trigger 2: Synergy between the organizations It is important that the firms should have high synergy before they take the path of merger. In any merger or acquisition, it is important that both the parties should have a common and shared vision. The synergy between two organizations would be dependent on the leaders and managers. It is important that the leaders should create a platform where employees can accept other employees. Trigger 3: Security risks and other issues There could be lot of security issues and challenges involved in any merger. The organization and leaders must have the plan to overcome the security threats and challenges (Zimmerman, 2013). The security aspects should include the Information Technology related security risks, physical risks, infrastructure risks, etc. The three guidelines that good contingency plans should follow can be discussed as: Flexible organization structure: The organizations want to have a lean culture to manage the unseen difficulties. Lean has become a buzzword in contemporary times. All the corporate, business leaders, strategists and consulting organizations are discussing and writing papers on why implementation of lean principles has become important part in the journey of any organization. Phased and gradual approach: It is important that the contingency plan for the organization should have a phased implementation approach. It should be easy to roll out the contingency plan in the organization. Stakeholders awareness: In an organizational setting, the stakeholders should be aware of the various aspects of contingency plan. In case of any contingency, the key stakeholders like director, project managers, etc. should be in a state where they can roll out the contingency plan in the organization. References Murillo-Snchez, C. E., Zimmerman, R. D., Anderson, C. L., Thomas, R. J. (2013). Secure planning and operations of systems with stochastic sources, energy storage, and active demand.IEEE Transactions on Smart Grid,4(4), 2220-2229. Ruiz-Torres, A. J., Mahmoodi, F., Zeng, A. Z. (2013). Supplier selection model with contingency planning for supplier failures.Computers Industrial Engineering,66(2), 374-382.